Sample Projects
Project |01
Rural Sourcing Digital Adaptation Campaign
Concepted, managed and implemented this integrated marketing campaign including developing a white paper, blogs, videos, online ads, and persona specific landing pages, that resulted in a 20% increase in the sales pipeline and $850K in closed business.
Project |02
North Highland Website Relaunch
Managed all aspects of northhighland.com including a global relaunch of the site which involved oversight of developers and agencies, as well as the development and implementation of content on SiteCore, North Highland's content management system. It was named the 2014 Silver Winner of the W3 Awards for website redesign for professional services.
Project |03
North Highland Global Ad Campaign
Managed the development and roll out of the company's first global ad campaign and implemented an internal awareness campaign that included creating videos, webinars, contests, and a messaging handbook that successfully educated and engaged employees.
Project |04
SMC3 Super Partner Integrated Campaign
Created and implemented an integrated marketing campaign that was a five-part series introducing Super Partners that represented SMC3 products. It won the 2012 Award of Merit in the integrated communications category by TMSA.